About Us
3P Agency, which started its activities as Turkey's first Product Placement focused advertising agency, manages the mainstream media content collaborations of brands. Within the scope of marketing communication, it produces qualified and sustainable integration and advertising activities by ensuring that products or services take a leading role in the most popular and successful content. Develops Celebrity Endorsement and Content Marketing projects. Produces branded digital content. Performs media partnerships and campaign management.
Our Story
3P Agency closely follows the changing content consumption and audience habits in the digital age. It addresses the masses who do not want to be exposed to advertising communications that are out-of-date, using organic and modern communication methods. In product placement activities, it approaches television, digital platform and social media content as a whole and provides 360° service.
3P breathes in collaboration with Europe's leading marketing teams. By following the content and marketing channels in the European market with its partners in Barcelona, ​​Munich, Stuttgart, Venice and Moscow, it produces projects in accordance with the global export and marketing strategies of the brands in its portfolio. Leading the industry with its global and legal vision, 3P has taken pioneering steps in order to bring the industry's activities to Hollywood standards by bringing together the commercial, global and legal stakeholders of the industry with its two international symposiums, and in cooperation with the Ministry of Commerce and Radio and Television Supreme Council, it aims to meet the needs of the industry. It takes an active role in the implementation of the necessary regulations and takes action to maximize the quality of advertising activities and their contribution to the country's economy by taking steps to remove the restrictions applied to the private sector on Product Placement.
3P Agency has ensured that Product Placement is included in the curriculum of Istanbul Commerce University Faculty of Communication for the first time as an academic course, and it has been running as an elective course in the Department of Advertising for 5 years. In addition, within the scope of the partnership that started with the Faculty of Communication in Okan University, the Copywriting course is given by dramaturg and 3P Agency's founder and CEO Mehmet Akif EbiçlioÄŸlu. He continues to convey his experiences on Advertising and Product Placement by meeting with the professionals of the future in the pop-up seminars he held at Yeditepe University, Galatasaray University and many other universities. In addition to these, 3P has added many young people, whom it has met in education and career events and who want to step into this field, to its family within the scope of its internship program, and it has included many of them in its staff for a long time.
